FAQ
Services & Capabilities
What does AMca Studio do?
We help businesses define, design, and communicate a clear, cohesive brand identity. Our services cover brand strategy, logo design, visual identity systems, brand guidelines, UX/UI design, marketing collateral, branded templates, and ongoing creative support.
Do you offer website design as well?
We design everything from simple websites to complex UX/UI platforms, portals, and apps. Having the same studio create both your brand and website ensures a seamless and consistent user experience, and saves you time, as we've already conducted in-depth research and laid the groundwork. You'll also benefit from a smoother creative process, stronger brand alignment, and faster delivery. To ensure robust, scalable, and high-performing digital products, we partner with a top-tier development company.
Can you help refresh an existing brand?
Absolutely. We offer both subtle brand refreshes and complete rebrands, ensuring your updated identity builds on existing brand equity while remaining modern and relevant.
Do you offer ongoing support?
Yes, many clients retain us for ongoing design support, content creation, and brand consulting to maintain consistency across all channels.In fact, consistent branding is essential for building strong brand awareness and staying relevant in today’s competitive market.
Who We Work With
Who do you work with?
We collaborate with startups, established companies, and organizations across different industries looking to launch, refresh, or scale their brand.
Branding vs. Logo
What’s the difference between branding and just a logo?
A logo is only one part of a brand identity. Branding includes your overall strategy, voice, messaging, design system, and how your audience emotionally connects with your business.
Timelines & Processes
What is the typical timeline for branding projects?
- Agreement signed → Brief sent within 6 business days
- Completed brief received → Moodboard directions delivered within 10 working days. (This timeframe allows for initial research and thorough analysis of the brief to ensure the proposed moods are accurate and aligned with the project goals.)
- Project timeline starts after moodboard approval.
- Brand conceptualization: 2–3 months (longer if a complex brand strategy or brand architecture is involved).
How long does the branding conceptualization process take?
Usually 2 to 3 months from the date your moodboard is approved. Most projects finish within 2 months.
How long after conceptualization are brand assets delivered?
Essential & Premium Packages: 2–4 weeks
Advanced Package: 2–8 weeks (due to increased complexity and volume.
How is the project timeline confirmed?
We confirm the timeline after your order is placed. As a boutique studio, we limit the number of concurrent projects to ensure high-quality outcomes.
How are branding projects presented?
Projects are presented via live video calls. Concepts are shown individually, starting with the first. Feedback is collected, refinements are made, and updates are shared before presenting further concepts.
How are revisions presented?
Revisions are summarized and shared for approval. Once approved, they are fully developed. This applies to all items in your scope.
Getting Started
How do we start a branding project?
1. Request client portal access
2. Select your package
3. Place a pre-order
4. Book a discovery call
5. We’ll follow up to discuss scope and finalize a custom quote.
How do we start a UX/UI design, collaterals, or templates project?
1. Request client portal access
2. Select your package
3. Place a pre-order
4. We’ll follow up via email to confirm the order or request more files/info.
How do I start a project?
You'll receive a private code to access our services through the client portal.
Deliverables
What deliverables will I receive?
This depends on your selected package. Options range from basic identity assets to full template libraries, UX/UI design, component systems, and access to a cloud-based brand portal.
Revisions
How many revisions are included?
Each package includes a set number of revisions, based on your scope.
What if I need more revisions?
Additional revisions will be billed separately
They may extend the project timeline depending on complexity.
How are revisions presented?
Revisions are shared in summarized form for your approval. Once approved, they are fully developed. This process applies to all items in your project scope.
Pricing, Quotes & Fees
How much does branding cost?
We offer tailored packages suited to various business needs. View our packages online or book a call for a custom proposal.
What is the minimum project fee?
A $2,000 USD minimum applies to all new clients.
Is there an extra fee for urgent projects?
Yes, a +30% rush fee applies for expedited delivery.
Do all rush requests get accepted?
No. Rush and white-label projects must be approved in advance and are subject to availability.
What is the white-label surcharge?
A +30% fee applies for white-label work or projects under NDA.
Pricing Breakdown
How is pricing determined?
- Number of deliverables
- Page count (documents, reports, or websites)
- Technical/design complexity
- Brand architecture (e.g., sub-brands or tiers)
How long is a quote valid?
Quotes are valid for 15 working days.
What happens if the project scope changes?
Any changes to scope, deliverables, or requirements will trigger a revised quote and timeline.
Are photography or illustrations included?
Yes, photography from our image library is included. However, premium photography, stock images, and custom illustrations are billed separately.
Can I request changes after final approval?
Yes, but all changes after approval are billed as new revisions.
Do I need to agree to pricing terms?
Yes. By engaging our services, you accept our pricing structure, surcharges, and all conditions outlined in this FAQ.
Payment Terms
What deposit is required to start a project?
A 60% non-refundable deposit is required at confirmation. It covers the strategic and conceptual phase (60–80% of total timing and effort).
Is the deposit refundable?
No. The deposit is non-refundable under all circumstances once work begins.
When is the remaining balance due?
The final 40% is due before stage two begins (after concept approval), unless otherwise stated.
How should payments be made?
We’ll send you a secure payment link.
What happens if I pay late or partially?
Project work will pause until full payment is received.
Late Payments
Is there a late fee?
Yes. A 5% fee is added per calendar week for late payments.
What if late payments are repeated?
We reserve the right to suspend or terminate the project agreement in such cases.
Scope & Strategy
Do you provide partial pricing or split deliveries?
No. All projects are quoted as complete engagements unless otherwise stated.
What if my project scope changes?
Scope changes will require a reassessment and a revised quote.
Is strategy included in branding packages?
Yes, all branding packages include strategic direction. For larger businesses, we offer an advanced brand strategy service.
Project Policies
Can I pause my project once it starts?
No. Pausing is not allowed once a project begins to maintain creative flow and scheduling.
Project Security & Rights
How are project files shared before final payment?
Via secure, access-protected links with visible watermarks during the revision stage.
Why is this done?
Via secure, access to protect both the designer’s intellectual property and client confidentiality.
When do I own the rights to the deliverables?
Only after full payment. Until then, all work and drafts remain the property of AMca Studio.
What happens to unused or rejected designs?
They remain the exclusive property of AMca unless otherwise agreed in writing.
Can I use project materials before final payment?
No. Unauthorized use before payment breaches intellectual property rights.
Process & Collaboration
What do you need from me to ensure success?
- A clear, actionable brief
- Understanding of your brand, goals, and audience
- Timely communication and feedback
- Prompt delivery of assets (copy, images, etc.)
What happens if I don’t provide these on time?
Delays in submissions may compromise quality and extend timelines.
Client Expectations & Creative Subjectivity
Is the creative process completely objective?
No. Creativity is subjective. The quality of the brief, communication, and feedback strongly influences the final outcome.
Why is my participation important?
Your involvement ensures alignment with your vision and maintains efficiency throughout the project.
Limitation of Liability
What is AMca not responsible for?
Your internal use or implementation of deliverables
Marketing results or commercial success
Delays caused by changes to the brief or scope mid-project
Typical Turnaround Times:
Branding
-
Brand conceptualisation typically takes 2 to 3 months from the date your moodboard is approved. While most projects are completed within 2 months, the third month serves as a buffer to accommodate any refinements following concept presentation or to address unexpected changes during the process.
The timeline will be confirmed after your order is submitted. If we determine that the scope of work is larger than anticipated, you will be notified accordingly.
As a boutique studio committed to high-quality, thoughtful work, we take on a limited number of projects at a time. This ensures each client receives our full attention, allowing us to craft every brand with care, precision, and creativity.
Delivery timelines for brand assets and deliverables once the brand concept is approved:-
Essential and Premium packages: 2–4 weeks
-
Advanced package: 2–8 weeks (due to its more complex structure and expanded deliverables)
-
UX / UI
-
The initial UX/UI concepts (typically the first set of pages) are usually delivered within 5 to 15 business days once all required assets have been received. Timelines may vary depending on the project's complexity and the studio’s current workload.
-
The complete projects (all pages) under 8 pages delivery will take another 7 to 15 business days after the project concept is approved.
-
Full projects of 32 pages will be delivered within 15–35 business days after the project concept is approved. Please note that this timeline may vary depending on the level of complexity. However, we can provide a detailed timeline once we start the project.
-
Make sure to allow adequate time for revisions in your project timeline, especially if complex UX requirements are involved, as these can extend the design and development process.
Collaterals & Templates
-
The initial concept (typically the first few pages) of multi-page documents or marketing collateral is usually delivered within 5 to 15 business days after project approval and once all required assets have been received.
-
The complete projects (all pages) under 8 pages delivery will take another 3 to 15 business days after the project concept is approved.
-
Full projects containing 50 to 100 pages or slides are typically delivered within 15 to 35 business days after the concept is approved. Timelines may vary depending on the project's complexity and the studio’s current workload.
-
Make sure to allow adequate time for revisions in your project timeline.
Social Media Templates
-
The initial concept (typically the first few pages) of social media titles and templates is usually delivered within 5 to 15 business days after project approval and once all required assets have been received.
-
Complete projects (all titles) under 50 titles/ads delivery will take another 3 to 10 business days after the project concept is approved.
-
Full projects with 60 titles/ads delivery will take 5 to 15 business days after the project concept is approved. Depending on the level of complexity.
-
Make sure to allow adequate time for revisions in your project timeline.
Terms & Conditions
1. Project Presentation, Timing and Revisions
1.1 . Project Presentations
Before starting your project, please confirm the time frame with us. As a small boutique agency, we prioritize quality over quantity. To maintain the high standard of work we are known for, we take on a limited number of projects at a time. This ensures that every project receives the attention it deserves without compromising quality.
All branding projects are presented live via video call.
Regardless of the number of concepts included in your package, we present each concept individually. We begin with the initial concept, gather your feedback, and then move forward, presenting a summarized version of the updated concept before progressing to any additional concepts required.
Revisions will also be shared in summarized form for your approval. Once approved, they will be fully developed.
This process applies to all items outlined in your project scope.
For branding projects, once the agreement is signed and the order is confirmed, the studio will provide a link to our brief form within a maximum of six business days. After we receive your completed brief, we will send moodboard directions within ten business days. The project timeline begins only after the moodboard has been selected. Brand conceptualisation typically takes two to three months from the date the moodboard is approved.
1.2 . Revision Policy
It is essential to verify the number of revisions included in your project scope. While we enjoy collaborating with you to perfect your project, it must remain feasible for us to deliver within the agreed time frame.
Key Points:
-
Revisions are limited to what is stated in your project agreement.
-
Any additional revisions beyond the agreed scope will:
-
Incur extra charges (billed separately). Revisions are limited to what is explicitly stated in your project agreement.
-
Potentially extend the project timeline, depending on complexity and volume.
-
-
Clients will always be informed in advance if extra charges or time extensions apply. Revisions are limited to what is explicitly stated in your project agreement.
Typical Timeline:
-
7–10 business days for feedback on the initial concept.
-
7–10 business days for refinement after feedback.
-
3–6 working days for any additional steps after refinement.
By clearly defining revision limits and timelines, we can ensure smooth collaboration and timely project delivery.
1.3 .Ongoing Projects Cannot Be Paused
Once a project has commenced, it cannot be paused or placed on hold. The agreed-upon schedule must be maintained to ensure a smooth workflow and to uphold commitments made to other clients. Interruptions to active projects break the creative flow and create scheduling conflicts and operational inefficiencies
1.4. Client Responsibilities
All project timelines are contingent upon the client providing the necessary materials, such as copy, images, and any other project-specific assets, within the time frame agreed upon at the project's outset. Delays in submission of these materials will lead to corresponding adjustments in the project delivery timeline.
1.5. Project Security & Payment Protocol
During the revision phase and prior to full payment and project completion, all deliverables will be shared using secure, access-protected links and will include visible watermarks. This ensures both the security of the designer’s work and the confidentiality of client information.
2. Intellectual Property and Final Results
2.1. Intellectual Property RightsAll intellectual property rights to final deliverables will be transferred to the Client only upon receipt of full payment. Until payment is made in full, AMca retains sole ownership of all work, concepts, drafts, and materials produced throughout the project.
Any preliminary concepts, unused designs, or rejected ideas remain the exclusive property of AMca unless otherwise agreed in writing. Unauthorized use, reproduction, or distribution of any AMca - created materials prior to final payment constitutes a breach of intellectual property rights.
2.2. Process & Collaboration
AMca is committed to delivering exceptional creative work through a refined and effective process. However, project success is a shared responsibility. The following elements are essential to achieving the best outcomes:
-
A clear, actionable brief provided by the Client at the start of the project. Revisions are limited to what is stated in your project agreement.
-
The Client’s detailed understanding of their brand, business objectives, and target audience.
-
Timely and constructive communication throughout the project. Clients will always be informed in advance if extra charges or time extensions apply.Revisions are limited to what is explicitly stated in your project agreement.
-
Prompt delivery of required assets (e.g., copy, images, approvals).
Failure to provide these elements may impact the quality of results and extend project timelines.
2.3. Client Expectations
Creative work is inherently subjective. While AMca strives to exceed expectations, final outcomes are influenced by the quality of the brief, the effectiveness of collaboration, and the timeliness of feedback.Client participation is essential. Delays or vague direction can affect creative integrity and project efficiency.
2.4. Limitation of Liability
AMca shall not be held liable for:
-
The Client’s internal use, implementation, or marketing strategy related to the deliverables.
-
Business performance or commercial outcomes following the use of design or creative work.
-
Project delays or compromised results due to changes in the original brief or scope during execution.3–6 working days for any additional steps after refinement.
3. Pricing
3.1. Project Minimum
For all new clients, a minimum project fee of $2,000 USD applies. This ensures that the time, resources, and strategic expertise required to deliver high-quality work are properly valued. Your private code will enable you to access exclusive services and initiate your project through our client portal.
3.2. Fees & Surcharges / Rush Fee
A +30% rush fee will be applied to any project requiring accelerated turnaround or delivery outside standard timelines.
Note: All rush or white-label requests must be approved in advance and are subject to availability.
3.3 White-Label Fee
A +30% white-label surcharge will apply to projects requiring AMca to operate under a third-party brand or non-disclosure arrangement.
3.4. Factors Influencing Pricing
Project pricing is determined based on several key variables, including but not limited to:
-
Quantity of Content – The number of individual deliverables or components.
-
Page Count – Relevant for multiple page documents, reports, or web-based assets.
-
Complexity – The design, development, or functional sophistication required.
-
Brand Architecture – In branding projects, the depth and structure of the brand system, including sub-brands or tiered identities, will influence cost.Prompt delivery of required assets (e.g., copy, images, approvals).
Each quote is tailored to the specific needs and scope of the project as provided by the Client at the time of request.
3.5. Quotes & Estimates | Validity
All quotes and estimates are valid for 15 working days from the date of issue. After this period, pricing is subject to review and potential adjustment.
3.6. Scope Changes
Quotes are based on the information provided by the Client at the time of request, including deliverables, timeline, scope, and technical/creative requirements.
Any changes to project parameters, including revisions in scope, quantity, structure, or functionality, may result in updated pricing or revised timelines.
3.7. Additional Costs | Photography & Illustrations
Premium photography, footage, stock imagery, or illustration work is not included in standard pricing unless explicitly stated in the proposal or scope. These assets will be billed separately based on usage rights and licensing.
3.8. Revisions After Final Approval
Any logo, design, or asset that requires reworking or redrawing after Client approval has been given will be treated as a new revision request and billed accordingly.
This includes re-editing finalized files or making design changes post-delivery.
3.9. Agreement to Pricing Terms
By engaging AMca services, you acknowledge and agree to the pricing structure, applicable surcharges, and the conditions outlined in this document. All fees and additional charges are set to protect the studio’s time, expertise, and creative resources while ensuring transparency and fairness to the Client.
4. Payment Terms and Conditions
4.1. Payment Terms
→ A 60% non-refundable deposit is required upon project confirmation.
This deposit reflects the significant time and resource investment allocated to the conceptual and strategic development stages, which typically account for 60–80% of the total project effort.
Once this phase has begun, the deposit becomes non-refundable under all circumstances, regardless of project cancellation or delay initiated by the Client. The remaining 40% balance is due prior to commencement of stage two, after the brand concept approval, unless otherwise agreed in writing.
All payments must be made via the method specified in the project agreement. Late or partial payments will result in project delays.
This policy applies to all services we offer.
4.2. Late Payments
Payments not received by the agreed-upon due date will incur a 5% late fee per calendar week until the outstanding balance is settled in full. If repeated delays occur, AMca reserves the right to suspend work and/or terminate the project agreement.
4.3. Non-Refundable Deposits & Cancellation Policy
Non-Refundable Deposit
Once strategic planning, research, or design work has commenced, the initial deposit becomes non-refundable under all circumstances.
4.6. Project Scope
AMca does not provide partial project pricing or split deliveries for scoped work.
All work is quoted as a complete engagement unless stated otherwise in writing.
Scope creep or significant changes may trigger a scope reassessment and re-quote.
4.7. Additional Notes & Client Responsibilities
Milestone schedules and payment plans must be finalized and agreed upon in writing before project kickoff.
Clients are responsible for ensuring timely payments to prevent workflow disruptions.
Any delay in payment may result in the postponement of project timelines, delivery dates, and review cycles.